BUSINESS OWNERS POSSESS TWO UNIQUE GIFTS
The CEOs and business owners I know have two unique gifts. What makes them unique is that these gifts are polar opposites. The first gift is the GIFT of VISION. Business leaders see things in the organization that others simply don’t. They see new processes, new profit centers, new products, new markets and so on.
The second gift is the GIFT of BLINDNESS—and yes, it is a gift. Often times, business leaders are blind to all of the obstacles that are in the way of that vision becoming a reality. And that is a good thing. If they knew all of the hurdles to be overcome, they may never have gotten started. In my 30 years in business, I’ve found marketing to be an area of blindness for most business leaders.
Marketing is an area of BLINDNESS
for most business leaders.
The Marketing Flywheel
Brings Simplification and Acceleration
Business Leaders Need Insight
CEOs and business owners are presented with overflowing amounts of marketing data, but often lack insight when it comes to understanding their marketing effort and seeing where their decisions either speed things up or slow them down.
Many smart business owners hope to uncover insight about their business by copying what their competitors are doing in the marketplace. On the surface, this may seem logical, but in reality, it often provides little insight and actually contributes to confusion and wasted budgets.
Simplification Starts with the Marketing Flywheel
The Marketing Flywheel is a mechanism within your company that you control but is often ignored. Your Marketing Flywheel plays a larger role in the success of your company, brand, or product line than any external competitor.
Understanding Your Marketing Flywheel
When you understand what creates drag or acceleration on your Marketing Flywheel, you can quickly determine if a new tactic, strategy, or idea is a distraction or an opportunity.
The benefits of simplification are counter-intuitive in this data-driven world:
• Gain confidence in marketing decision making – Stop second-guessing yourself
• Develop a simplified vision – Clarity helps you hold team members accountable... and yourself!
• Create acceleration in your marketing – Increase results, eliminate drag
NEXT STEP RECOMMENDATIONS:
• Read Book: The Marketing Accelerator – You Can't Lead What You Don't Understand
• Engage a 360 Diagnostic: Learn what is creating drag on your Marketing Flywheel.
• Gain Insight: Either you or your Marketing Leader joins the Marketing Accelerator Round
Table and gains insight from those other leaders who support your success.
• Schedule an Introduction Call: Not sure what's next? Talk with the Marketing Accelerator.
GET THE BOOK
The Marketing Accelerator: You Can't Lead What You Don't Understand. Learn how to diagnose and fix your broken marketing machine.
The first step in simplifying your marketing is this deep-dive review of all aspects of your current marketing strategy and tactics with immediately actionable take-aways.
9078 Union Centre Blvd, Suite 350
West Chester, OH 45069
info (at) marketingaccelerator.com
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Insight delivered through small group support facilitated by Drew. Each group is customized to ad spend, budget, and role to maximize relevance and effectiveness.
POSSESS TWO UNIQUE GIFTS