Hot Marketing Tips reviews Super Bowl commercials for new strategies, excellent examples of tactics and absolute failures so that business owners, decision makers and marketers can learn about what's working now.

People ask me all the time, "Drew, which one was your favorite Super Bowl spot?" I'm always hesitant to say because "favorite spot" is very different from most strategic spot or most effective spot or the spot with the best CTA (read Monday's Edition if you don't know what CTA is).

But because you asked, I will tell you. My heads and tails winner for Drew's Personal Favorite Spot is the Toyota "One Team" commercial.

It's not because I think it's the best strategy.  It's not, but it is a good one.

It's not because I think it is well executed...actually, it is well executed.

This is my favorite because:

  • It's about unity. I believe that we have much more in common than what divides us.
  • It's about faith. Spiritual matters are important. I like it when businesses respect that.
  • It's about football. Been a rough year for the NFL but I still like it and the game didn't disappoint.

Enjoy watching the extended version of this spot and consider that for all of our differences, we have lots more in common.